Whiskey Row Mercantile
A New Chapter in a Storied Legacy
For generations, the Ortega family has been dedicated to preserving and celebrating the artistry of the Southwest. Their passion for showcasing the beauty of Native American craftsmanship—through intricate jewelry and handcrafted goods—has helped keep the region’s rich traditions alive. That same commitment to quality and cultural heritage now finds a new home in the heart of Prescott, Arizona—on historic Whiskey Row.
Once a bustling stretch lined with as many as forty saloons, Whiskey Row has long been the beating heart of Prescott. Though fires and Prohibition reshaped its landscape, its spirit endured. At the center of it all, Hotel St. Michael has stood as a landmark of resilience, offering hospitality to travelers and locals alike.
The Ortegas are thrilled to introduce Whiskey Row Mercantile within the historic Hotel St. Michael. Blending the rich legacy of the Southwest with the enduring spirit of Whiskey Row, this new retail destination will offer a carefully curated selection of gifts, goods, and handcrafted keepsakes that reflect the essence of Prescott’s storied past.
Rooted in history and inspired by the culture of the Southwest, Whiskey Row Mercantile is more than a store—it’s a tribute to the past and a celebration of the present.
Book the Enchanted Escape package to receive:
- Save 19% off best available rate
- Two complimentary cocktails at either Fire & Sword, Bistro St. Michael or Lobby Bar
